Hi there 👋
Thank you for visiting my website!

I’m a content copywriter and UX writer who loves turning ideas into words that actually work. For the past few years, I’ve been based in London, but my journey started in Italy, wandered through France, and somehow landed me here, happily writing, creating, and collaborating. Check the rest of my journey here
 
What I’m About
I write all sorts of things, from:
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clear and simple UX copy
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engaging social posts and CRM campaigns
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SEO content that people actually want to read
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scripts, blogs, product stories, and more
 
Basically, if it involves words, I’m in.
How I Work
I like to keep things simple: clear, thoughtful, on time. I’m a detail person (sometimes annoyingly so), but I also know when “done” is better than “perfect.”
I also work closely with design teams and enjoy getting hands-on in Figma, making sure what I write not only sounds good but feels right in the final experience.
 
Why I Love This
For me, writing isn’t just about filling space. It’s about making people’s lives easier, telling a story, or sparking a connection. Seeing words I’ve written out in the world, helping, guiding, or inspiring someone, is what keeps me hooked.
What people say about me
Sonia is very approachable and always willing to help and support co-workers. Her expertise and creativity have been key to develop better solutions as she always thinks out of the box and looks at things from a different point of view.
Vittorio Capasso, Commercial Partnership Director, Adform
Sonia has a great attention to detail and a very positive work ethic. She produced numerous high-quality e-learning courses for Adform, and I enjoyed collaborating with her.
I would highly recommend Sonia to anyone looking for a content specialist.
Grace Pennell, Learning Experience Designer, Adform