Learning content development case study

Learning content development

Case study

About Adform

Adform is a global digital advertising platform that helps brands, agencies, and publishers manage data-driven campaigns across multiple channels.

About the project

Develop engaging internal and external learning content to enhance understanding of Adform's Partner Program, targeting both internal employees and external partners.

Collaborative effort

Worked closely with cross-functional teams, including Marketing, Product, Design, and the Academy, to ensure comprehensive content development.

The result

Successfully developed and launched an interactive learning program that enhances partner knowledge, supports certification, and contributes to increased market competitiveness.

How I got there

1. Research and planning

Conducted thorough research, including competitor analysis, to identify content gaps and opportunities. Designed a content roadmap with color-coded stages to guide the creation of internal and external learning modules throughout the year.

2. Content strategy and UX writing

I shifted the content away from a commercial tone toward a clear, educational style. Using Figma, I mapped the flow of each module to make the learning journey more intuitive and engaging.

3. Collaborative creation

I wrote and structured the content with clarity in mind, partnering with the design team to add visuals that supported understanding. Feedback loops ensured tone and accessibility worked for all audiences.

4. Interactive Learning Design

Finally, I brought the content to life through Easygenerator with interactive elements such as hotspot maps, flip cards, and quizzes (drag-and-drop, multiple choice, fill-in-the-blank) to reinforce learning and boost retention.