Editorial Content for TalenTeam
Case study
Project overview
TalenTeam, a leading SAP SuccessFactors partner, wanted to strengthen its brand presence and highlight its industry thought leadership. As part of the content team, I was responsible for producing blogs and news articles that positioned the company as both innovative and credible within the HR technology space.
I create editorial pieces that balance storytelling with strategy, from corporate communications to thought leadership and product launches. Beyond writing, I focus on brand consistency, clarity, and audience engagement by aligning tone of voice, simplifying complex topics, and ensuring every piece supports the bigger business narrative.
Product launch and thought leadership
PROBLEM
Product updates and HR tech insights were often technical and complex, with inconsistent tone and no storytelling, making it hard for audiences to connect with the content.
What I did
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Researched product benefits and audience needs to ensure relevance.
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Drafted articles and thought leadership blogs with accessible, story-driven narratives.
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Edited content through iterative feedback from stakeholders and SEO specialists.
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Collaborated with design for visual layout and formatting.
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Standardized tone of voice and language across all product content.
IMPACT
Turned complex product content into clear, engaging, story-driven articles.
Simplified language and structured content for easy scanning and understanding.
Optimised copy for SEO, increasing discoverability and reach.
Established a consistent narrative flow across launches, reinforcing brand voice and authority.
Published article here
Corporate and Brand Communications
PROBLEM
Company milestones (awards, expansions, events, client wins) were often shared in inconsistent formats, with mixed tone of voice and fragmented language (British vs American English). The content was overly complex and lacked storytelling, reducing its impact.
What I Did:
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Researched topics and gathered insights for accuracy and relevance.
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Drafted news articles and success stories with clear, engaging narratives.
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Edited and refined copy, incorporating feedback from stakeholders and SEO specialists.
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Collaborated with design and other teams for publication.
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Standardised tone of voice and formatting across all content.
IMPACT
Strengthened brand consistency and professional image.
Improved readability and engagement through clear, audience-friendly narratives and consistent formatting.
Delivered polished, shareable content assets for marketing and leadership, turning complex, mixed-tone materials into unified, compelling stories.
Published article here
Check out more examples of my editorial work at TalenTeam
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