Adform Internal Team page
Case study
About Adform
Adform is a global digital advertising platform that helps brands, agencies, and publishers manage data-driven campaigns across multiple channels.
About the project
At Adform, each team had its own SharePoint page, but ours was hard to find and unclear. Colleagues often struggled to understand what our team did, how we were structured, and where to access project information. My goal was to redesign the page using UX writing, design thinking, and clear content strategy so that it became a simple, reliable resource for anyone in the company.
The result
I transformed how colleagues discover and understand our team by creating a clear, searchable, and user-friendly SharePoint page. Now, anyone can quickly find our team’s structure, roles, values, and projects, ensuring smoother collaboration and better alignment across the company.
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How I got there
1. Starting with user needs
We conducted an internal survey to assess how well colleagues understood our team’s roles, values, and priorities. The feedback showed widespread confusion and revealed existing resources were scattered and underutilised.
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2. Defining the Problem
People struggled to locate our team page via search or department navigation, it was buried under several layers, making it time-consuming and frustrating to find.
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3. UX-Centric Solution
Using design thinking, I reimagined the interface to improve findability:
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Simplified background visuals and consistent frame sizing to better highlight team options
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Optimised labels and navigation paths so searching “team name” leads users directly to our page, or navigating by department takes fewer steps
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4. Clear, user-focused content
I crafted concise headlines, role descriptions, and value statements to convey the essentials quickly and clearly. Every button and partner logo was made interactive, guiding users to deeper content like project details or team overviews.
4. Launch and impact
Once the mockups were approved, the new SharePoint page went live. Now, users can find the team instantly via search, access structured role information, and explore related links effortlessly. All of these changes promote clarity, improve navigation, and support internal alignment.
Thank you for your time reviewing my project